Your patients decide in 50 milliseconds. Make them count.
KovaWeb builds patient-converting websites for dermatology, cosmetic surgery, and orthodontic practices across London and the UK. WCAG compliant, UK GDPR ready, and designed to convert.
Most medical websites lose patients before they book.
Research shows specialist medical practices have some of the worst website quality scores of any industry. Here is what that costs your practice.
Slow Load Times
Every additional second of load time reduces conversions by 20%. Most medical sites load in 6-8 seconds. Patients leave before they see your credentials.
Broken on Mobile
68% of patients search for specialists on their phone. If your site is not mobile-first, two-thirds of potential patients never see your best work.
Compliance Gaps
The Equality Act 2010 requires accessible websites for all service providers. CQC-registered practices face increasing scrutiny on digital standards. Non-compliance risks legal action and reputational damage.
No Trust Signals
79% of patients check a practice website before booking. Without GMC or GDC registration display, before/after galleries, and verified reviews, they book with your competitor instead.
Built for medical. Not adapted from a template.
Three tiers designed around how specialist practices actually grow. Every package includes WCAG compliance and conversion tracking.
Foundation Site
A conversion-optimised website that replaces your outdated online presence with something patients trust.
- 5-7 page responsive website
- Mobile-first design
- Online booking integration
- Before/after photo gallery
- WCAG 2.2 AA accessibility compliance
- UK GDPR compliant cookie consent
- Basic local SEO setup
Growth Engine
Everything in Foundation, plus the systems that turn visitors into booked patients consistently.
- 10-15 page website with blog
- GMC/GDC registration display
- Treatment-specific landing pages
- Google & Trustpilot review integration
- Local SEO for "[specialty] near me"
- Email capture and nurture flows
- Monthly analytics reporting
Authority Platform
The complete digital ecosystem for practices ready to dominate their local market and build a patient pipeline.
- Full custom design with CMS
- Video testimonial production
- Multi-location support
- Advanced SEO + content strategy
- CQC compliance-ready design
- Patient data handling (UK GDPR)
- Quarterly conversion optimisation
Your website should grow with your practice.
A website launch is the starting line, not the finish. These monthly retainers keep your site converting, compliant, and ahead of competitors.
Maintenance & Security
Keep your site fast, secure, and up to date without lifting a finger.
- Monthly software and plugin updates
- Uptime monitoring and security scans
- 2 content edits per month
- Monthly performance report
- Priority email support
Growth & SEO
Consistent patient growth through local search and content optimisation.
- Everything in Maintenance
- Local SEO for "[speciality] near me" rankings
- 2 blog posts per month (medically reviewed)
- Google Business Profile management
- Monthly keyword and ranking report
- Quarterly conversion review
Full Growth Partner
Your complete outsourced digital marketing department.
- Everything in Growth & SEO
- Review management (Google + Trustpilot)
- Email marketing campaigns
- Social media content (4 posts/week)
- Paid ads management (Google Ads)
- Monthly strategy call
- Dedicated account manager
Built for specialists. Measured by results.
Every project starts with a problem and ends with measurable patient growth. Here is what we have been building.
London Skin Clinic
Complete website redesign for a Harley Street dermatology practice. Mobile-first, WCAG 2.2 AA compliant, with before/after gallery and online booking.
Restore Aesthetics
Patient-trust-focused website for a cosmetic surgery clinic. Treatment-specific landing pages, video testimonials, and GMC credentials display.
Spec projects built to demonstrate our approach. Live client case studies coming soon.
Four weeks from audit to live.
Our process is designed for busy medical professionals. Minimal meetings, maximum results.
Audit & Strategy
We analyse your current site, your competitors, and how patients find you. You get a clear report showing exactly where patients drop off and why.
Design & Copy
Wireframes and conversion-focused copy designed specifically for your specialty. One round of revisions. Medical terminology reviewed for patient clarity.
Build & Test
Mobile-first development with PageSpeed 90+ guaranteed. WCAG AA compliance baked in. Tested across 12 devices and 4 browsers.
Launch & Grow
Go live with analytics tracking, heatmaps, and booking integration. 30 days of priority support included. Monthly reporting available.
Built by someone who understands what is at stake.
John Swanepoel
I started KovaWeb because I saw specialist medical practices being underserved by generic web agencies who do not understand healthcare. Your practice is not a restaurant or an e-commerce shop. Your patients are making real decisions about their health, and your website needs to reflect the care and expertise you provide.
Every KovaWeb project is built around one question: will this help a patient trust your practice enough to book? If the answer is not yes, it does not ship.
Built With Industry-Leading Tools
The numbers behind medical website performance.
Industry research shows what happens when specialist practices invest in conversion-focused design versus settling for templates.
UK accessibility law applies to your practice. Are you compliant?
The Equality Act 2010 requires your website to be accessible. CQC digital standards are tightening. New cookie consent rules took effect February 2026. Every KovaWeb site ships compliant.
Get your free website audit in 48 hours.
Tell us about your practice. We will record a personalised 5-minute Loom video showing exactly where you are losing patients, what your competitors are doing better, and what to fix first. No obligation, no sales pitch.
Audit request received
We will send your personalised Loom video audit within 48 hours. Check your inbox.
No commitment. No credit card. Founding client spots still available.